Privacy Policy – Calm Puzzle Craft
Effective Date: May 21, 2026
This Privacy Policy (hereinafter referred to as the "Policy") explains how MAXVUTECH
LIMITED (hereinafter referred to as "we", "us", or "our") collects, uses, stores, processes,
shares, and protects your personal information and other data when you download, install,
access, or use the mobile game "Calm Puzzle Craft" (hereinafter referred to as the "Game")
and all related services provided by us (collectively, the "Services").
By downloading, installing, accessing, or using the Game and Services, you acknowledge
that you have read, understood, and agreed to the collection, use, storage, processing, and
sharing of your information as described in this Policy. If you do not agree to this Policy, you
must immediately cease downloading, installing, accessing, and using the Game and
Services.
We are committed to complying with applicable data protection laws, including but not limited
to the General Data Protection Regulation (GDPR) for users in the European Economic Area
(EEA), the California Consumer Privacy Act (CCPA) for users in California, USA, and other
relevant local data protection laws. This Policy is designed to ensure that your personal
information is protected and used in a transparent and responsible manner.
1. Information We Collect
We collect information about you in two main ways: (a) information you voluntarily provide to
us; and (b) information we automatically collect when you use the Game and Services. We
only collect information that is necessary for the operation, improvement, and optimization of
the Game and Services, and for complying with applicable legal obligations.
1.1 Information You Voluntarily Provide
This is information that you choose to provide to us when using the Game and Services,
including but not limited to:
• Account Information: When you register an account, you may provide us with your
username, email address, and password. You may also choose to provide additional
information (such as your profile picture) to personalize your account.
• Customer Support Information: When you contact our customer support (via email at
CALMPUZZLECRAFT@outlook.com or through the Game's support feature), you may
provide us with your name, email address, account details, and a description of your issue or
feedback. This information is used to respond to your inquiries and resolve any problems you
may encounter.
• User Content: If the Game allows you to submit, post, or share content (such as
comments, feedback, or user-generated content), we will collect that User Content (as
described in Section 6 of the Terms of Service).
• Consent Information: We may collect information about your consent choices (such as
your consent to receive promotional messages or to allow personalized advertising), which
you provide to us when using the Game and Services.
1.2 Information We Automatically Collect
When you use the Game and Services, we may automatically collect certain information
about your device, your usage of the Game, and your interactions with the Game. This
information is collected using cookies, pixels, and other tracking technologies, and includes
but not limited to:
• Device Information: Information about your mobile device or other compatible device,
including but not limited to the device model, operating system (OS) version, unique device
identifier (UDID), International Mobile Equipment Identity (IMEI), Media Access Control
(MAC) address, IP address, language settings, time zone, and network connection type (e.g.,
WiFi, cellular).
• Game Usage Data: Information about how you use the Game, including but not limited to
the levels you play, the time you spend playing the Game (session length), your progress in
the Game, your scores, the Virtual Items you purchase or use, your interactions with in-game
features (e.g., menus, buttons), and any errors or crashes you encounter while using the
Game.
• Analytics Data: We use third-party analytics tools (such as Google Analytics for Firebase,
Unity Analytics) to collect and analyze data about user behavior and Game performance.
This data helps us understand how users interact with the Game, identify areas for
improvement, and optimize the Game's features and functionality. The analytics tools may
collect information such as your device information, usage data, and IP address.
• Advertising Data: If the Game includes advertising (either from us or third-party ad
partners), we may collect data to serve ads to you, including personalized ads (if you
consent). This data may include your device information, usage data, IP address, and
information about your interactions with ads (e.g., whether you click on an ad). We may also
collect data from third-party ad partners to improve the relevance of ads.
1.3 Information Collected from Third Parties
We may collect information about you from third parties, but only if you have given your
consent to those third parties to share your information with us. For example, if you log in to
the Game using a third-party account (such as Google Play Games), we may collect certain
information from that third party (such as your username and profile picture) to create or link
your Game account. We will only collect information from third parties that is necessary for
the operation of the Game and Services, and we will comply with applicable laws when
collecting such information.
2. How We Use Your Information
We use the information we collect about you for the following purposes, which are consistent
with the purpose for which the information was collected:
• To Operate and Maintain the Game and Services: We use your information to run,
maintain, and support the Game and Services, including but not limited to processing your
account registration, enabling you to access and use the Game's features, synchronizing
your progress across devices, and resolving technical issues.
• To Improve and Optimize the Game and Services: We use your usage data and analytics
data to understand how users interact with the Game, identify areas for improvement, and
develop new features, content, and functionality. This helps us enhance the user experience
and make the Game more enjoyable and engaging.
• To Process In-App Purchases: We use your account information and payment-related
data (collected by third-party payment processors) to process your IAPs, verify your payment,
and deliver the Virtual Items you purchase.
• To Provide Customer Support: We use your customer support information to respond to
your inquiries, resolve your issues, and provide you with assistance when you need it.
• To Send You Updates and Promotional Messages: With your consent, we may use your
email address to send you updates about the Game (such as new features, levels, or events),
promotional offers (such as discounts on IAPs), and other relevant information. You may opt
out of receiving these messages at any time by following the unsubscribe instructions in the
message or by contacting us at CALMPUZZLECRAFT@outlook.com.
• To Prevent Fraud and Ensure Security: We use your information to detect and prevent
fraudulent activity, cheating, hacking, and other improper use of the Game and Services. This
helps us protect your account, the Game, and other users from harm.
• To Comply with Legal Obligations: We use your information to comply with applicable
laws, regulations, and legal requirements, including but not limited to responding to legal
requests (such as subpoenas, court orders, or government inquiries) and reporting
obligations.
• To Serve Ads: If the Game includes advertising, we use your information (with your
consent) to serve ads to you, including personalized ads that are more relevant to your
interests. This helps us generate revenue to support the development and maintenance of
the Game and Services.
3. How We Share Your Information
We take your privacy seriously and will not sell, rent, or lease your personal information to
any third party for commercial purposes. We may share your information with the following
third parties, but only for the purposes described below and in compliance with applicable
data protection laws:
• Service Providers: We may share your information with third-party service providers who
perform services on our behalf, including but not limited to analytics providers (e.g., Google
Analytics for Firebase), payment processors (e.g., Google Play Billing), ad partners (e.g.,
Google AdMob), cloud storage providers, and customer support providers. These service
providers are only allowed to use your information to perform the services we have
contracted them to provide, and they are required to protect your information and comply with
applicable data protection laws.
• Legal and Regulatory Authorities: We may share your information with legal or regulatory
authorities if we are required to do so by law, regulation, or legal process (such as a
subpoena, court order, or government inquiry). We may also share your information to protect
our legal rights, property, or safety, or the rights, property, or safety of other users or the
public.
• Third-Party Ad Partners: If the Game includes advertising, we may share your
information (with your consent) with third-party ad partners to serve personalized ads. These
ad partners may use the information to display ads that are more relevant to your interests.
We may also share aggregated, non-personal information (information that cannot be used to
identify you) with ad partners for analytics and ad targeting purposes.
• Affiliates and Successors: We may share your information with our affiliates (companies
related to us through common ownership or control) for the purposes described in this Policy.
If we are acquired, merged, or sold, or if our assets are transferred to another company, we
may transfer your information to the acquiring or successor company, but only if the acquiring
or successor company agrees to comply with this Policy.
We will not share your personal information with any other third parties without your explicit
consent, except as required by law.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for
which it was collected, or as required by applicable law. The retention period for your
information will vary depending on the type of information and the purpose for which it is
used. For example:
• Account Information: We will retain your account information for as long as your account
is active. If you delete your account, we will delete your account information within a
reasonable period of time, except for information that we are required to retain by law (such
as payment records) or for legitimate business purposes (such as preventing fraud).
• Usage Data and Analytics Data: We will retain usage data and analytics data for a
reasonable period of time (usually 12-24 months) to improve the Game and Services, after
which the data will be aggregated or anonymized so that it can no longer be used to identify
you.
• Customer Support Information: We will retain customer support information for as long as
necessary to resolve your issue, and then for a reasonable period of time thereafter to
address any follow-up questions or to comply with legal obligations.
You may request the deletion of your account and personal information at any time by
contacting us at CALMPUZZLECRAFT@outlook.com. We will process your request within a
reasonable period of time, in compliance with applicable law.
5. Children's Privacy (COPPA Compliance)
The Game is not intended for children under the age of 13. We do not knowingly collect, use,
or disclose personal information from children under the age of 13. If we become aware that
we have collected personal information from a child under the age of 13 without the consent
of a parent or legal guardian, we will immediately delete that information and terminate the
child's access to the Game and Services. If you are a parent or legal guardian and you
believe that your child under the age of 13 has provided personal information to us, please
contact us at CALMPUZZLECRAFT@outlook.com so that we can take appropriate action.
6. Your Rights Under Data Protection Laws
Depending on your country/region of residence, you may have certain rights with respect to
your personal information under applicable data protection laws (such as the GDPR for EEA
users and the CCPA for California users). These rights may include:
• Right to Access: You have the right to request access to the personal information we
hold about you, including the type of information, the purposes for which it is used, and the
third parties with whom it is shared.
• Right to Correction: You have the right to request that we correct any inaccurate or
incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information,
subject to certain exceptions (such as if we are required to retain the information by law).
• Right to Restriction of Processing: You have the right to request that we restrict the
processing of your personal information (e.g., if you dispute the accuracy of the information).
• Right to Data Portability: You have the right to request that we provide you with a copy of
your personal information in a structured, machine-readable format, or to transfer your
information to another data controller, if technically feasible.
• Right to Object: You have the right to object to the processing of your personal
information for certain purposes (such as direct marketing or analytics), and we will stop
processing your information for those purposes unless we have a compelling legitimate
reason to continue.
• Right to Withdraw Consent: If you have given your consent to the processing of your
personal information (e.g., for personalized advertising), you have the right to withdraw your
consent at any time. Withdrawing your consent will not affect the lawfulness of processing
based on consent before its withdrawal.
To exercise any of these rights, please contact us at CALMPUZZLECRAFT@outlook.com
and provide us with sufficient information to verify your identity (such as your email address
and account username). We will process your request within the timeframes required by
applicable law.
If you are a resident of the EEA, you also have the right to lodge a complaint with a data
protection authority in your country/region if you believe that we have violated your data
protection rights.
7. Data Security
We take reasonable measures to protect your personal information from unauthorized
access, use, disclosure, modification, or destruction. These measures include but are not
limited to:
• Implementing technical and organizational security measures (such as encryption,
firewalls, and access controls) to protect your information stored on our servers.
• Limiting access to your personal information to only those employees, agents, and
service providers who need it to perform their duties, and requiring them to sign confidentiality
agreements.
• Regularly reviewing and updating our security practices to address new threats and
vulnerabilities.
However, please note that no electronic storage or transmission of information is 100%
secure. We cannot guarantee the absolute security of your personal information, and you
acknowledge that you use the Game and Services at your own risk. If we become aware of a
data breach that affects your personal information, we will notify you and the relevant
authorities in accordance with applicable law.
8. Third-Party Links and Services
The Game and Services may contain links to third-party websites, applications, or services
(such as social media platforms, ad partners, or payment processors). This Policy does not
apply to these third-party websites, applications, or services, and we are not responsible for
their privacy practices or content. We encourage you to review the privacy policies of these
third parties before using their services.
9. Changes to This Policy
We reserve the right to update, modify, or revise this Policy at any time, for any reason (such
as to comply with new laws or regulations, or to reflect changes in our data collection and use
practices). When we make changes to this Policy, we will post the revised Policy in the Game
(e.g., in the "Settings" or "Legal" section) and update the effective date at the top of this
Policy. Your continued use of the Game and Services after the revised Policy has been
posted constitutes your acceptance of the changes. If you do not agree to the revised Policy,
you must immediately cease using the Game and Services.
10. Contact Information
If you have any questions, comments, or concerns about this Policy, or if you wish to exercise
your rights under applicable data protection laws, please contact us at:
Email: CALMPUZZLECRAFT@outlook.com
Company: MAXVUTECH LIMITED